Milano & Partners

Who is Milano&Partners?

Milano & Partners is the official promotion agency and destination management organization of the City of Milano.
It was created by the Municipality of Milano and the Chamber of Commerce of Milano Monza Brianza Lodi to unleash the potential of the city and the metro region and increase its international relevance.
We work by catalyzing the energies of the territory in order to strengthen Milano’s global positioning as a sustainable destination for tourism, and as an innovation hub capable of attracting and retaining large-scale events, foreign investments, innovative startups and international talents.
We use the YesMilano brand to promote an inclusive and sustainable city, capable of welcoming and supporting the younger generations.
Our mission is to promote the city through a choral storytelling that develops along the following axes: quality tourism, major events, higher education, research, innovation and economic internationalization.
Our divisions:
Investment & Innovation: Enhance Milano’s reputation as a hub for Fintech, Life Sciences, Greentech and Deeptech by increasing FDI (Foreign Direct Investment) attractive in the sectors that are especially strategic for the city’s development.
Tourism: marketing Milano as a city with the energy of a global city and an unmistakably Italian quality of life. A forward-looking city that is the gateway to the regional territory, to the Olympic mountains of Milano Cortina 2026, and the whole of Italy.
Convention Bureau: attract conferences and major cultural and sports events, developing Milano as a world-class MICE destination for trade fairs and conventions.
Human Capital: Strengthening Milano’s reputation as a city characterized by academic excellence and professional job opportunities, welcoming and retaining an increasing number of international students, business founders and creative professionals from all over the world.